• NEW! Don't Cry Over Spilled Milk, Unless It's Canadian Milk
    Dairy Farmers of Canada launched "The Dinner Party," a 30-second spot that gives approval to cry over spilled milk, just as long as it's Canadian milk. The ad begins with what appears to be a dinner table of people partaking in the mannequin challenge. Everyone is completely still and looking sad. As the camera pans down the table, viewers see a bevy of dairy dishes that all look delicious in their own right. The final image shows a large cheese fondue spilling down the table and onto someone's lap. Hence, the extreme devastation from partygoers. ...
  • Arla Protein Combines Fitness With A Cute Dog In 'Bootcamp Doggy'
    Arla Protein launched a 30-second TV spot that combines hard work and an adorable dog. In "Bootcamp Doggy," viewers watch an outdoor Boot Camp class in session. One man is tasked with holding a plank, which is a humbling move. He's shaking, but maintaining his form, when an adorable dogs gets loose from its owner, comes up to the man and licks his face. The man maintains his post, even when the dog jumps over him and gives him more kisses. Talk about staying the course. "Arla Protein. Stay strong, keep fit as ...
  • American Standard Creates Self-Cleaning Toilet
    Talk about useful inventions. I would love to see this bowl in action. Does it clean the big problems as well as minor ones? American Standard launched the ActiClean self-cleaning toilet that scrubs the bowl so you don't have to. There's a quick-clean and a deep-clean option. The quick clean option is demonstrated in a 30-second TV spot where in-laws make a surprise visit and their first stop is the bathroom. Of course. Solve created the campaign.
  • 'Truckerball' Returns In Ad For Nissan Europe
    "Truckerball" is back in a 60-second ad for Nissan Europe. Basically, it's a spirited game of soccer played on the beds of Nissan vehicles. I have a hard time playing soccer on terra firma, so these athletes are impressive to watch. "Raise Your Game" promotes Nissan's range of commercial vehicles and debuts the mid-sized NV300. The campaign follows the soccer coach, who constantly pushes his team to do better. He uses his NV300 as a means to help his players raise their game. Although it's played on truck beds, the ad includes a streaker ...
  • Shot Spot App Displays Gun Violence In Your Neighborhood
    Random iPhone App of the week:TheGeneralistGroup created the Shot Spot app to track every act of gun violence in America. The free app lets users enter their addresses and view every place in the United States someone has been shot. The app updates every 24 hours and provides links to news stories on the shootings. The app organizes shootings into four categories: Fatal, Nonfatal, Mass and Police shootings. It will soon send push notifications to users when entering an area with a high volume of incidents. According to the app, at least 60 ...
  • NEW! Blue Apron Starts From Scratch, Reinvents The Food System
    Shake your Orangina pulp. A toilet that cleans itself. Let's launch!
  • NEW! Chevrolet Launches Lego-Version Of 'Real People, Not Actors' Campaign
    Chevrolet launched an amazing Lego-version of its "Real People, Not Actors" TV campaign to promote its new Lego Batmobile. In the 60-second spot, real LEGO Minifigure characters critique the type of person who would drive a Lego Batmobile. With Batman part of the focus group, you know he's expecting a slew of high compliments. Instead, characters describe the owner as a loner with self-esteem issues who is defensive and friendless, because there's no backseat. Batman naturally goes on offense; he describes the driver as someone with a ton of friends who is envied by ...
  • NEW! Climate Change Hits Close To Home For Ontario Residents
    Bensimon Byrne created a campaign for Ontario's Ministry of Environment and Climate Change that makes climate change personal. In a series of TV spots, people of all ages feel its negative effects. Ontario residents could lose pizza in one ad, since climate change threatens agriculture. A young girl with a snow shoveling business might have to lay off her brother if temperatures stay above freezing. Forget about epic fishing trips if there's no trout to catch — and skiing if there's no snow. One man wears his ski suit 24/7 and ...
  • NEW! Johnsonville Debuts Online Food Competition, 'The Sausage Dome'
    From highest to lowest, on Super Bowl Sunday, I care about the food, advertising and the game itself. In preparation for the big game, Johnsonville launched an online reality show where six Johnsonville employees judge contestants on their best sausage dish for Super Bowl Sunday. The winner of each episode has their recipe added to Johnsonville's recipe binder for eternity and wins a year's worth of sausage. Contestants on The Sausage Dome bring their A-game recipe to be judged by "The Sausage Six," a group of Johnsonville employees with hearty appetites and no judging experience. ...
  • NEW! Orangina Machine Gets Drink Stuck On Purpose, So People Have To Shake Dispenser
    Orangina launched a clever campaign in France that plays off the brand's motto of vigorously shaking the beverage before drinking. Drink machines were placed at La Defense and Lille Europe and looked completely normal — until it was time for the drink to fall out. Instead, each drink got stuck, and this was done intentionally. As frustrated consumers stared at the suspended drink, they would be prompted to shake the machine. If they didn't shake it hard enough, the machine would tell them so. Eventually, the machine would let the drink go, when ...
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