by Amy Corr on Jan 26, 3:23 PM
Feel like escaping, perhaps taking a vacation to outer space?
Cisco created the "
Space Hotel" using the Cisco Spark collaboration platform that allows teams to make impossible ideas possible.
Goodby Silverstein & Partners created the campaign, which includes a 360 video virtual tour and product demo documentary. This galactic hotel is so amazing, I'd book a stay. GS&P collaborated with an interior designer, a space explorer, an astronautics professor and a travel expert to answer the question: With space tourism upon us, where will we stay? The end product includes a
lobby, bedrooms, a dining area …
by Amy Corr on Jan 25, 4:24 PM
This ad for the U.S. Department of Transportation does not beat around the bush. "Stop! Trains Can't" is the latest in a two-year effort by the DOT to reduce railroad crossing accidents. The $7-million media buy targets 18- to 49-year-old men in California, Illinois, Texas, Louisiana, Indiana, Ohio, Florida, Georgia, Missouri, New York, North Carolina, South Carolina, Kentucky, Alabama, Pennsylvania, Tennessee, Mississippi, New Jersey, Arkansas and Arizona. The 30-second spot urges drivers to wait at a railroad crossing, rather than try and beat the oncoming train. A train will eventually stop, about a mile after …
by Amy Corr on Jan 25, 1:00 PM
Random App of the week:Yahoo Newsroom made updates to its app to allow users to tailor content delivered to them. Begin by tapping the explore button to find a varying range of topics that Yahoo labels as "Vibes." The more Vibes you follow, the more the app recognizes your interests. Topics range from U.S. and world news, finance, business, sports, entertainment, lifestyle and health, from sources like Yahoo, NPR, the Wall Street Journal, Buzzfeed and Bloomberg, to name a few. Articles from around the Net that include your reactions can be posted into …
by Amy Corr on Jan 25, 1:00 PM
GIRLTALK HQ, a site that aggregates news about global female empowerment topics, launched an eye-opening campaign to push for gender equality in the marketplace with a petition aimed at removing the "
Pink Tax" in Canada. According to a recent study, Canadian women pay an average of 43% more than men for comparable products and services, which can add up to almost $2,000 per year. GIRLTALK HQ partnered with a local Toronto coffee shop and charged women more than men for a cup of coffee. This did not go over well, especially when seeing the …
by Amy Corr on Jan 25, 1:00 PM
Get the tissues out for this one. A recent installment of
Canon's "
Rebel With A Cause" campaign showcases an amazing program that uses comedy as therapy so teens who have been bullied can gain self-confidence. The ad stars YouTube video creator and anti-bullying advocate Anna Akana, who lost her sister to suicide because of bullying. Akana worked with the Groundlings comedy troupe to help a group of teens channel their awful experiences into comedic ones. The kids performed their standup routines, which involved their bullying experiences, for a live audience and received tremendous positive …
by Amy Corr on Jan 25, 1:00 PM
The Woo launched a TV campaign in India for the Israel Ministry of Tourism that positions a visit to the country as more than just a typical vacation. Visitors to Israel leave as changed people, taking a journey filled with unforgettable sights and experiences. The country was already on my list of places to visit -- and after watching this ad, it's jumped a few spots closer to the top. "Here, you'll find a true crossroads of the world, where people come to learn, laugh, connect and immerse themselves in a country with thousands of …
by Amy Corr on Jan 24, 3:19 PM
It's okay to cry over spilled Canadian milk. Follow the "Lady on the Run." Let's launch!
by Amy Corr on Jan 23, 2:53 PM
Breast cancer is the second-highest cause of death in Lebanon. To aid awareness,
Murr Television launched an interesting campaign to help women overcome the fear and stigma of having an annual preventative exam.
FP7 Beirut, part of
McCann Worldgroup, created "
Bald for You," where a young woman, Francoise Freifer, decided to go bald to show her mother the importance of having an annual check-up for breast cancer. The reason? She never wants to see her mom get a bald head from chemo. Ambient stickers placed in hair salons, along with pop-up salons across Lebanon, …
by Amy Corr on Jan 20, 3:40 PM
I'd love to see this woman on the lam appear in future ads for
Kohler. I need her backstory! "
Lady on the Run" is part of the brand's "Never TOO Wanted" campaign. Viewers watch the majority of the ad not knowing what's being advertised. I was actually interested in why this woman was wanted by the police, what her crime was and whether she'd escape. The ad begins with the brunette mystery woman entering a diner. The waitress gives her a shady look, as she's watching the news report about a woman on the …
by Amy Corr on Jan 19, 5:17 PM
Ryan Lochte wants a clean start, and
PowerBar is giving it to him. The brand launched its "Clean Start" campaign, promoting its new Clean Whey line of products. Lochte pokes fun at himself for the majority of the
60-second online video. He would like to erase portions of his past, like that ridiculous hair color at the Olympics, along with his additional dramatics in Rio. Enter Powerbar's new Clean Whey bar, sans artificial sweeteners. Lochte visits people mid-gym workout and asks how they'll start clean in 2017. People will run faster, bike farther, and …
