• Who’s Making an Impression Second quarter online advertising figures, released in a report analyzing the top 200 advertisers by AdRelevance, indicate that dot.com advertisers represent the largest number of companies and the biggest share of ad impressions… outnumbering traditional advertisers two to one. "Dot com advertisers account for 68 percent of companies and 77 percent of ad impressions among the Top 200 Online Advertisers," said Charlie Buchwalter, vice president of media research for the AdRelevance division of Media Metrix. "When compared to traditional advertisers, the average dot com appears to be spending more aggressively, typically even outspending traditional …
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