According to the '2002 Economic Impact US Direct & Interactive Marketing Today Forecast' from the Direct Marketing Association (DMA), consumer and business-to-business spending on direct marketing with interactive media in 2002 will total $4.04 billion -- a number that should rise to $8.4 billion by 2006. The DMA also estimates that interactive media marketing sales will rise from $36 billion in 2002 to over $81 billion by 2006.