• Consumer Awareness and Interest in DVRs Stagnant
    New research from Leichtman Research Group, Inc., based on a survey of 1,250 households thoughout the U.S. in areas where cable TV is available, reveals that consumers in the United States have yet to embrace digital video recorders (DVRs). One percent of cable and DBS subscribers report having a DVR, and an additional 5% report that they are very familiar with the product. Only 17% of cable and DBS subscribers expressed strong interest in having a DVR, a total that is unchanged from an LRG survey conducted a year ago.
  • To Mobile Phone or Not to Mobile Phone
    According to a survey of adults in the US who do not own a mobile phone, conducted by Harris Interactive for AT&T Wireless, 20% of respondents say they plan to buy one in the coming year. Still, 49% say they do not need a mobile phone...
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