In the 80 plus metropolitan markets surveyed regularly by The Media Audit, 46.0 percent of adult Hispanics or 8.5 million access the Internet regularly and 19 percent or 3.5 million are heavy users (430 minutes per week or more) of the Internet. Bob Jordan, president of International Demographics, notes that "Hispanic adults (age 18 plus) who frequent the Internet are considerably more affluent than other Hispanics and adults in the general population."

The 2004 Response Rate Report, recently released by the Direct Marketing Association, concludes that telephone marketing has the highest ROI index, with 18.2, for marketers driving direct-order purchases. It is followed by e-mail, dimensional mail, and direct mail. In terms of response rates, telephone is the leader this year as it was last year at 5.73 percent.

According to new research by Burson-Marsteller, the number of executives who don't want to be CEO has doubled since 2001, to 60% percent today versus 27% in 2001. Most executives have solidified their opinion about being CEO or not - only five percent are unsure compared to 26 percent in 2001.

Archstone Consulting, anticipating the start of the 2004 holiday shopping season, forecasts that retailers will see a 3-5% overall increase in retail sales. Archstone Consulting defines the "holiday shopping season" as sales in November and December. Michael Unger, Director with Archstone Consulting, said "Barring any catastrophic events, retailers will have reason to celebrate this Holiday Season. However consumers... don't like uncertainty, and regardless of who is elected in November, a large veil of uncertainty will be lifted, further fueling holiday sales."

According to The Media Audit in a recent report, Radio listeners are more inclined than television viewers to visit the Internet and buy on the Internet. Bob Jordan, president of International Demographics, Inc producing The Media Audit, said "Radio listeners are substantially more active on the web than are television viewers."

A deep drill-down into demographics, ad types, advertisers, sizes and delivery technologies reaching online Home and Garden shopper.

A deep look at automotive destinations, demograpics of viewers, ad types and sizes.

Maria Bailey, author of "Marketing to Moms: Getting Your Piece of the Trillion Dollar Market" surveyed more than 600 moms to uncover their attitudes on marketing. The purpose of the study was to quantify the opinions of moms regarding advertising for products and services targeted to mothers and its impact on them as consumers. Bailey concludes that marketers and advertisers are missing their target by not speaking to them with a message that is relevant, valuable, and in a language they understand.

The "Generational Media Study," conducted by Frank N. Magid Associates for the Online Publishers Association compares media choice among age groups and the Internet, television, radio, newspapers and magazines. The study found that the Internet and television are the top two media choices among 18 to 54 year-olds.

Prominent commentators have expressed concern that growing use of the internet would be harmful to democratic deliberation, but a new survey, by the Pew Internet & American Life Project in collaboration with the University of Michigan School of Information survey, belies the worry.