24 percent of adults who read direct mail, have visited a store in the past 90 days prompted by receiving a retailer's direct mail piece, according to a new Vertis Retail Direct Marketing study "Customer Focus 2005." Thérèse Mulvey, vice president, marketing research, at Vertis, said "Adults have become more receptive to using direct mail to obtain information on the prices and selections available, and it has proven to be an effective medium for retailers to connect with new customers."

Stacie de Armas, Arbitron's Director, Hispanic Services, said "From 1998 to 2003, corporate spending on Hispanic advertising has nearly doubled to $2.7 Billion. According to the U.S. Census Bureau, there are approximately 40 million Hispanics-Americans living in the U.S with $686 billion in spending power, a number that is growing at twice the annual rate of non-Hispanics."

Radio Today, a report from Arbitron in 2004, looks at the evolving relationship between radio and its varied listeners to 13,800 radio stations currently broadcasting around the country. The report concludes that radio continues to be one of the most popular and pervasive forms of media among Americans, reaching more than 94 percent of the U.S. 12+ population each week.