• 2006 May See $292 Billion in Advertising Expenditures
    The recent issue of the Universal McCann Insider's Report presented highlights of Robert J. Coen's 2006 advertising predictions delivered at the December UBS Global Media Conference. Coen prefaced his presentation by noting that in 2005 the U.S. economy expanded a little more than had been expected, but advertising growth has failed to outpace 2005's nominal GDP growth of 6.3%.
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