• Chocolate Bunnies, Lillies and Spring Clothes Lead Easter Spending Plans
    The recent NRF 2006 Easter Consumer Intentions and Actions Survey found that 77.6 percent of Americans plan to celebrate Easter, up marginally from the previous year. Total Easter spending is estimated to reach $12.63 billion in 2006, a significant increase from the $9.6 billion spent in 2005. This year, the average shopper expects to spend $121.72 on Easter, up from $96.51 in 2005.
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