According to an eMarketer summary of an upcoming study release, spending on online video advertising will reach $410 million this year, 82% more than was spent in 2005. By 2010, Internet video advertising will be a $3 billion business, according to eMarketer's latest projections
According to the findings of the RAEL Personal Relevance Two: Radio's Receptive Ad Environment from the Radio Advertising Bureau, African-Americans and Hispanics have exceptionally high receptivity to advertisements on the radio compared to other media. The study confirms that African-American and Hispanic populations show additional, unique emotional connections with their radio stations, indicating strong lifestyle bonds with formats targeting those populations.
comScore Networks recently released the inaugural findings of the Mobile Tracking Study, which reveals that 29 percent of European Internet users within France, Germany, Italy, Spain and the UK regularly access the Web from their mobile phones compared to only 19 percent in the U.S..
According to the second annual NRF Foundation/American Express Customer Service Survey, online retailer Amazon.com is the nation's top company for customer service. Amazon.com is followed by Nordstrom, L.L.Bean, Overstock.com, and Lane Bryant. Retailers rounding out the top ten included Boscov's, Kohl's, REI, Lands' End, and Macy's in the survey conducted by BIGresearch.
For upcoming planning and anticipations, the NRF continues to forecast that holiday sales will increase 5.0 percent this year to $457.4 billion, and the 2006 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, found that the average consumer plans to spend $791.10 this holiday season, up from $738.11 last year. Furthermore, shoppers will take advantage of sales and discounts during the holiday season to spend an additional $99.22 on themselves.
New consumer research from Leichtman Research Group, Inc. (LRG) found that the one in six households in the United States now have at least one high definition-capable TV (HDTV), an increase from about one out of every fourteen households just two years ago. Yet, as much as ever, a disparity exists in HDTV ownership by household income level.
The Pew Internet Project, in the recent release of its report, Online Health Search 2006, found that eighty percent of American internet users, or some 113 million adults, have searched for information on at least one of seventeen health topics. Certain groups of internet users, says the study, are the most likely to have sought health information online: women, internet users younger than 65, college graduates, those with more online experience, and those with broadband access at home.
Researchers at the Indiana University School of informatics found, in a recent study, that phishers may be netting responses from as much as 14 percent of the targeted populations per attack, as opposed to 3 percent per year, a higher-than-expected percentage of internet users who are likely to fall victim to scam artists. In computing, phishing is a criminal activity using social engineering techniques.
Nielsen//NetRatings finds that 36.6 percent of U.S. adults online are Republicans, 30.8 percent are Democrats and 17.3 percent are Independents in a recent release. Nielsen//NetRatings analyst Ken Cassar, said "The fact that the online population is more heavily composed of Republicans than Democrats is principally a function of the Republican party's higher composition within the overall electorate. This is exacerbated by the fact that online penetration continues to be deeper among affluent households, which have historically skewed Republican."
According to Telephia, more and more U.S. households are dropping their landlines and opting to go completely wireless. A 2nd quarter study shows that households in Detroit and Minneapolis-St. Paul have the highest rate of wireless substitution among the 20 largest cities in the country.