• Buying For Others Changes Key Word Search Criteria
    According to the Q1 Search Trend Report recently released by Performics, a division of DoubleClick, sales growth between Q1 2005 and Q1 2006 markedly outpaced campaign growth, While campaign size and cost each grew nearly 40 percent, year-over-year sales surged more that 70 percent. In fact, the return on investment realized by search advertisers in March was stronger than it had been at any time in the previous 15 months.
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