• World Ad Spending Growing Faster Than U.S. in 2008
    According to a new study from GroupM, Advertising spending in US measured media is expected to increase almost 4% in 2008 compared with 2007, when spending was up about 3%. Worldwide spending is expected to go up 7% in 2008, after an anticipated 6% increase in 2007.
  • Marketing Execs Say Basics Are Most Important in 2008
    According to the first annual survey of Top Marketing Trends for 2008 of 1700 MENG (Marketing Executives Networking Group) members, conducted by Anderson Analytics, key areas for 2008 are found to be; Marketing basics, Search Engine Optimization, and "Green Marketing"
  • 2008 Local Online to Grow, But Needs Dedicated Sales Organization
    According to the Executive Summary of a newly released Borrell Associates study on the 2008 outlook for local Online advertising, a 48 percent increase in local online ad spending is anticipated in 2008, bringing it to $12.6 billion.
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