by Jack Loechner on Mar 2, 6:13 PM
According to the fourth biennial TV & Technology survey conducted by the ANA and Forrester Research to measure the impact of technology on the television landscape, based on 78 leading advertisers across all major industries and categories, a majority of marketers believe that television advertising has become less effective in the past two years, but are interested in exploring new ad formats and new forms of video commercials.