• TV Advertisers To Use New Technologies and Formats to Be More Effective
    According to the fourth biennial TV & Technology survey conducted by the ANA and Forrester Research to measure the impact of technology on the television landscape, based on 78 leading advertisers across all major industries and categories, a majority of marketers believe that television advertising has become less effective in the past two years, but are interested in exploring new ad formats and new forms of video commercials.
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