• Newspaper Web Sites Bash Other Media in Local Advertising
    According to data from Borrell Associates' fifth annual local online revenue survey, newspaper-owned Web sites maintained a three-to-one lead over other local competitors in advertising market share last year, capturing 26.9 percent of the market.
  • Over-the-Fence Influencing 2/3 of Moms and Moms-to-Be
    New research by BabyCenter and the Keller Fay Group, shows that today's pregnant women and new moms engage in one-third more word of mouth conversations per day than the total public or women, and 60% of conversations among the studied group carry with them a recommendation to buy, try, or consider the brands under discussion.
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