According to a new Synovate study on which media are the most effective in targeting Americans and their daily media habits, Americans can't live without the internet, want to see advertisements that are innovative, and are open to new technologies that monitor their media usage if privacy is maintained. Steve Garton, Executive Director of Synovate's media research group, said, "... understanding the media channels that are important in consumers' everyday lives, marketers can derive valuable insights on where consumers are the most receptive to marketing communications."
According to the findings of a new Knowledge Networks report, How People Use Video Navigation, about the ways in which people learn about and ultimately decide to watch video on TV, television ads are the most important source for discovering new programs and deciding what to watch on TV, with verbal word of mouth coming in second for discovery, and third for decision making (behind interactive program guides).
According to the NielsenWire Online, while people 65 and older still make up less than 10% of the active Internet universe, in the last five years their number has increased by more than 55 percent, from 11.3 million active users in November 2004 to 17.5 million in November 2009. Among people 65+, the increase of women online in the last five years has outpaced the growth of men by 6 percentage points.
In a snapshot poll taken in the three days leading up to the American Thanksgiving break, Ipsos Marketing's travel and tourism division found that 19% of Americans planned to travel out of town this Thanksgiving, which was down slightly from the number who traveled for Thanksgiving in 2008. Even though Thanksgiving is one of the most important travel periods of the year, a large majority of Americans are not Thanksgiving travelers, as 78% didn't travel last Thanksgiving and 79% had no plans to travel this Thanksgiving.
The Fitch Ratings Report on the outlook for the Media & Entertainment sector for 2010 believes the worst of the advertising downturn has passed, but the risk of a double-dip recession remains present going into 2010. With political and Olympic ads tightening available ad inventory, the analysis expects ad pricing to stabilize (flat to plus/minus low single digits) in 2010 against prior-year comparable periods.
According to the World Association of Newspapers and News Publishers, in its annual world press trends update, at no time in the foreseeable future will digital advertising revenues replace those lost to print, making the search for new business models, including paid-for online access for news, a pressing concern for the news publishing industry. In a 182-billion dollar press advertising industry, digital revenues of newspapers accounted for less than 6 billion dollars last year and are forecast by PricewaterhouseCoopers to grow to no more than 8.4 billion dollars by 2013. With print advertising expected to decline, PwC predicts that …
According to a new report from BIA/Kelsey, the geotargeted display (aka banner) ad market in the U.S. is expected to grow from $897 million in 2008 to $1.9 billion in 2013, representing a compound annual growth rate of 16%. The forecast also anticipates that the geotargeted display market will grow from 10.2% of all display ads sold in 2008 to 15% by 2013. Geotargeting is the method of determining the physical location of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP …
According to the 2009 Pre-Holiday Online Shopper Gift Card Survey by CashStar, Inc., the vast majority of all gift cards used to be purchased in person, in stores, and were made of plastic. Now, more consumers buy gift cards online as retailers offer improved online gift card experiences. The survey data found that that 68% of online shoppers agree that buying a gift card online that can be sent via e-mail is more convenient than having plastic cards shipped to the gift card recipient. And 80% of online shoppers said that if their favorite store or restaurant offered a …
According to the November "2010 Marketing Trends Survey" of business leaders by StrongMail, 89% of respondents plan to increase or maintain marketing spend in email marketing and social media budgets in the New Year. The industry survey of more than 1,000 global business leaders found that the positive outlook is supported by 50% of polled businesses that expect their customers to spend more in 2010, and nearly a quarter more that expect them to spend the same. Only 8% of businesses expect their customers to spend less.
According to the results of a recent survey of small businesses of under 500 employees by VerticalResponse, Inc, 74.1% of respondents plan to increase their use email marketing and 68.3% will increase their use of social media in 2010. Only 3.8% of respondents do not plan to use email marketing in 2010, which indicates that the channel continues to demonstrate value to small businesses.