• Email Opens & Clicks Climbing
    According to Epsilon, email open and click rates experienced year-over-year increases in Q309 vs. Q308 as the industry headed into the traditionally busy holiday season. The Q309 North America Email Trends and Benchmarks study revealed that email open rates increased from 19.8% in Q308 to 22.0% in Q309 while 12 of the 16 industries Epsilon tracks had an increase in open rates over Q308. Click rates were 6.2%, an increase of 5.1% from the same time last year (5.9%), the analysis found.
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