According to the NRF 2010 Easter Consumer Intentions and Actions Survey, Easter holiday celebrants will spend slightly more this year with the average person expected to shell out $118.60, up from $116.59 last year. Total spending is expected to reach $13.03 billion.

According to the Unica State of Marketing 2010 study, video is the most adopted rich media marketing tactic today. Videos, created by marketing, rank first followed by streaming media, YouTube, podcasts, and ads within online videos represent the rich media tactics expected to be used most in the coming year. Year?over?year growth in the next 12 months for all these tactics is expected to be in the 20% range.

According to a new report from PricewaterhouseCoopers and Retail Forward, entitled The New Consumer Behavior Paradigm: Permanent or Fleeting?, for the first time in the last three recessions, it will not be Baby Boomers at the heart of the economic recovery, as the recession has taken a bite of their savings and retirement accounts. This time it is the Gen Xers and Millennials who will be driving the recovery. And, the report notes, shoppers will be more deliberate and purposeful in their spending, as conspicuous consumption will give way to more conscious or practical consumerism.

According to a new Adweek Media/ Harris Poll by Harris Interactive, 48% of Americans believe a male voice is more forceful selling a product or service in an advertisement, while 46% believe a female voice is more soothing. But, almost half of U.S. adults also say it makes no difference to them and neither voice is more forceful or more soothing. Not an easy choice for a marketer, says the report.

According to a new Hispanic marketing trends survey, commissioned by the Hispanic advertising agency Orcí, the 2010 U.S. Census is expected to find that Hispanics number more than 50 million in the United States, and command $1 trillion in buying power. Yet half of U.S. advertisers, says the report, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts.

According to a new consumer survey conducted by Market Force Information, nearly 70% of consumers said they planned on going to the movie theatre in the first three months of 2010, and one third of those said they planned on seeing three or more movies by the end of March.

A recent Junior Achievement survey, "Kids and Careers," found striking differences in the opinions of teenage boys and girls in what motivates them to excel on the job and what tools they consider important in determining career success. The study found that fewer girls than boys said they needed perks such as a promotion and raise (girls 38%, boys 56%), to excel on the job. When asked if they needed additional motivation to succeed, 40% of girls responded that they did not, while only 22% of boys said they needed no extra motivation. Also, when asked what would motivate them …

While The Research Brief has been looking at Boomers and Millenials in the last two weeks, Todd Hale, Senior Vice President, Nielsen has assembled an overview of the shopping and media habits of the last four generations, helping marketers fill in the gaps. This recent Nielsen analysis of the four key generations revealed generationally consistent shopping habits that reflect diverse lifestyle preferences and economic habits.

A new survey by the Pew Internet & American Life Project aimed at understanding the new news landscape, reports that 56% of American adults say they follow the news "all or most of the time," and 25% follow the news at least "some of the time." 99% of American adults say that on a typical day, they get news from at least one of these media platforms: a local or national print newspaper, a local or national television news broadcast, radio or the internet, and the internet is now the third most popular news platform, behind local television news and …

According to according to The "2010 Email Marketing Trends Study" by GetResponse. 53.8% of respondents, said they intend to focus on Email personalization and targeting in 2010. 52.4% of respondents plan to improve message titles and subject lines in 2010. Other responses included increasing customer loyalty with special offers and gifts, identifying the best time to send emails, and using split testing. Only 10% of respondents plan to take no specific Email action.According to according to The "2010 Email Marketing Trends Study" by GetResponse. 53.8% of respondents, said they intend to focus on Email personalization and targeting in 2010. 52.4% …