According to a new study from The Nielsen Company, with almost 100M US viewers watching timeshifted TV, these viewers grew at a much faster year-over-year rate than the number of traditional in-home TV viewers.

According to the Pew Research Center for the People and the Press, in a new study, the public knows basic facts about politics and economics, but struggles with specifics. Few are aware of inflation rate, TARP, the deficit, or who's in charge. The quiz is composed of 13 multiple-choice questions about current events.

According to Scarborough Research, examining households planning holiday purchases of HDTVs, Smartphones and MP3 players, Best Buy and Walmart are neck-and-neck for household technology shopper penetration.

According to a timely AMP Insights Holiday Shopping Behavior survey looking at teens between the ages of 13 and 19, with 45% male and 55% female respondents, 39% began shopping on Black Friday and another 29% started a month ago.

Building on strong first and second quarters, Radio continued its upward trajectory in Q3, maintaining its year-long 6% growth rate

The results of a recent The Harris Poll of 3,084 adults surveyed online found that over the past six months, 62% of U.S. adults have purchased more generic brands and 45% are brown-bagging lunch instead of purchasing it. In June, similar numbers of Americans said they were buying generic, and brown-bagging it. A number of Americans have cut back in other small ways to save money, says the report.

One of online marketers' simplest metrics to keep track of, the clickthrough rate, has been in decline for years, notes eMarketer. Based on longitudinal data from MediaMind, however, that decline appears to have stopped. The company's analysis of data from July 2006 through July 2010 shows that annual average click rates have plateaued, at 0.09%.

A whitepaper from Smaato, utilizing consumer research for mobileSQUARED by Lightspeed Research, acknowledges that the US is the second largest mobile advertising market in the world, behind Japan, which is the world's only billion dollar mobile advertising economy. In 2010, the US mobile advertising market will be worth $797.6 million, rising to $5.04 billion in 2015.

Findings presented by comScore chief research officer Josh Chasin, "A Closer Look at the U.S. Hispanic Online Audience," on 11/18, found that U.S. online Hispanic consumers' sentiment towards, and response to, advertising often varies significantly from Non-Hispanic online consumers, providing critically important insights for brands looking to reach and engage this dynamic consumer segment.

According to a Gallup poll conducted in November, in which respondents were asked to predict the total amount they will spend on Christmas gifts this year, they will spend $714 -- well exceeding the $638 they forecast in November a year ago for the 2009 holiday season, but still trailing the forecasts recorded over most of the last decade.