• ROI For Business Travel
    This new study, Return on Investment Refresh: Travel as a Competitive Advantage, is the continuation of research initiated in 2009 which first explored the link between travel and business growth. The study shows that the economy-wide average return on investment to business travel spending is about 20-to-1, meaning that for every $1 strategically invested in business travel, businesses have seen an average of $20 in additional gross profit.
  • Play It Again, Sam
    According to revised projections from Magna Global, the number of U.S. homes with a DVR should pass the halfway mark and reach 50% of all TV homes or about 61.8 million households by the end of 2016, up from 32% or 37.9 million at the end of the third quarter of 2010. The firm is also predicting that the homes with VOD, a category that includes both traditional multichannel VOD offerings and over the top services, will hit 70.1 million homes, about 57% of all TV homes at the end of 2016. That is up from 51.1 million homes ...
  • Digital Out-of-Home Closing on Traditional by 2013
    According to a new report from Adcentricity, published by Marketing Charts, projections from the "Digital Out-of-Home Outlook & Planning Guide" indicate that DOOH media spending will rise about 57% between 2009, when it reached $2.6 billion, and the 2013 $4.53 billion estimate. Though final figures for 2010 are not complete, DOOH spending is predicted to reach $3.08 billion, an 18% year-over-year increase. This is projected to be followed by $3.56 billion in 2011 (15.5% YOY), $4.05 billion in 2012 (13.8% YOY), and about a 12% YOY increase in 2013.
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