According to media and publishing forecast firm Simba Information's "Trade E-Book Publishing 2011," 40% of iPad owners have not used the device to read a single e-book. And, owners of tablet devices do not make up the majority of e-book users, with 45% of survey respondents citing the PC or Mac as their e-reading device.

According to a 2011 National Online Consumer Behavior study by CityGrid Media and conducted by Harris Interactive, the Facebook "Like" button is the new consumer preference to show support online for local businesses. However, no single factor or source overwhelmingly influences the final choice, including highly-touted deals and discounts, according to the report.