• Online Video Evolves
    According to a recently released Yahoo! Study with Interpret (following up on a similar 2009 study) Online Video continues to grow significantly, specifically full-length movies and TV shows. In a given day 57% watched an online video, a 33% increase from 2009. However, short clips still represent the majority of videos watched.
  • Email Metrics: Wee Hour Postings Pay Off
    According to MailerMailer's latest Email Marketing Metrics Report, despite the booming success of social media marketing, email remains the most reliable and effective tool for marketers today, earning $44.00 return on investment. Many expected that social media would replace email marketing altogether. Instead of replacing email, however, social media has become an ally, joining forces with email marketing to provide consumers with yet another way to engage with the companies.
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