• Remove Barriers To DVA For Advertisers and Planners
    A recent study conducted for Casale Media, by Advertiser Perceptions, found that spending on Digital Video Advertising (DVA) is expected to increase by 25% in the next 12 months, accounting for 23.8% of total online ad budgets, which is up from 19.1% of total online ad spending 12 months ago.
  • Dynamic New Model Needed To Optimize Ad Role In Social Media
    According to new Booz & Company research, "Campaigns to Capabilities: Social Media and Marketing 2011," as social media plays an expanding role in advertising and branding efforts, 94% of respondents regard Facebook as one of their top 3 social media platform priorities. 77% view Twitter as one of their top 3 social media platform priorities; 42% say YouTube is one of their top 3 social media platform priorities.
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