According to the latest Nielsen Cross-Platform Report Americans spend more than 33 hours per week watching video across the screens, but how they're consuming content, traditional TV and otherwise, is changing. Consumers are increasingly making Internet connectivity a priority.

Sparked by a wave of innovation in digital device hardware and technology software platforms, accompanied by consumers' rapidly increasing digital consumption habits, 2011 signaled a momentous year ahead, says the comScore 2012 U.S. Digital Future in Focus report. The report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce define the current United States marketplace and what these trends mean for the year ahead.