According to a Borrell Survey of over 1,300 small and medium businesses (SMBs), with additional details from Marketing Charts, to measure perceptions about mobile and social advertising, 45% of small business plan to maintain their level of spending, while 27% of medium-sized businesses plan to increase their level of spending on mobile media in the next year, compared to just 4% who expect a decrease in mobile spend.

According to a recent Nielsen report "African-Americans: Still Vital, Still Growing," the number of Blacks in America in 2012 reached almost 43 million, representing approximately 13.7% of the U.S. population. Since 2000, the total U.S. population only increased by 11.3%, while the Black population increased by 17.9%, a rate that is 1.6 times greater than overall growth.

According to Social Media Insights: Men are Cheap, from Kenshoo, exploring gender differences in Facebook advertising campaigns, men are less expensive to reach and respond better with Facebook ads than women, though the women represent the majority of Facebook users.