According to the Millward Brown AdReaction 2012 Report, 60% of owners consider their smartphone or tablet indispensable, and nearly two-thirds feel that mobile devices make them more efficient. Morgan Stanley research forecasts an audience of 1.5 billion smartphone and tablet users by mid-2013, the opportunity for mobile marketers is indisputable.
According to a recent Ragan/NASDAQ OMX Corporate Solutions survey, 65% of respondents do social media on top of their other duties. Of the 27% who handle social media exclusively, nearly 83% work on teams of three or fewer.
According to the World Association of Newspapers and News Publishers (WAN-IFRA), in its annual update of World Press Trends, more than half the world's adult population read a newspaper: more than 2.5 billion in print and more than 600 million in digital form. That represents more readers and users than total global users of the Internet.