• Younger B2B Buyers Shopping Online
    According to Acquity Group, reporting the findings of its 2013 State of B2B Procurement Study, which surveyed corporate buyers with annual budgets in excess of $100,000 on their purchasing habits and preferences, Gen Y buyers are more likely to shop online than their older counterparts, with a consistent trend of online purchase increasing in younger generations.
  • Behavioral Marketing Delivers
    According to new research by Silverpop, with Forrester Consulting, today's buyers control the buying process far more than today's vendors control the selling process, a phenomenon that affects both business-to-business and business-to-consumer marketers. Buyers seek the information they want online, on the Web and in social channels, as well as in the "real world."
  • Millennials Forge The Future (Depending on Life Stage)
    According to a new study by Fizziology and Horizon Media, as the largest generation in U.S. history enters adulthood, they're making a massive impact on our society. From pop culture to the workplace, gender roles and family life, Millennials are forging the future. With such scale and influence, Millennials are becoming a central focus for many marketers.
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