According to Acquity Group, reporting the findings of its 2013 State of B2B Procurement Study, which surveyed corporate buyers with annual budgets in excess of $100,000 on their purchasing habits and preferences, Gen Y buyers are more likely to shop online than their older counterparts, with a consistent trend of online purchase increasing in younger generations.

According to new research by Silverpop, with Forrester Consulting, today's buyers control the buying process far more than today's vendors control the selling process, a phenomenon that affects both business-to-business and business-to-consumer marketers. Buyers seek the information they want online, on the Web and in social channels, as well as in the "real world."

According to a new study by Fizziology and Horizon Media, as the largest generation in U.S. history enters adulthood, they're making a massive impact on our society. From pop culture to the workplace, gender roles and family life, Millennials are forging the future. With such scale and influence, Millennials are becoming a central focus for many marketers.