According to the results of The Harris Poll of 2,300 U.S. adults, while 77% of U.S. adults say they regularly watch television shows via either cable or satellite TV, 43% say they regularly watch via streaming, including 67% of Millennials.

According to Demand Metric's Lead Generation Benchmark Report for 2014, organizations of all sizes are recognizing that content is the best way to influence buyers during their journey from need realization to purchase decision. But, content clutter that is producing content fatigue is causing marketers to innovate with new forms of content, and the common denominator of what works best is engagement

According to a new survey by Bizo, in conjunction with Oracle Eloqua, many organizations are still struggling to develop comprehensive, multi-channel lead nurturing programs. 79% of marketers say their email open rates don't exceed 20% on average, and 45% say only 1-4% of known contacts actually convert into marketing-qualified leads.