According to new content marketing research by the Chief Marketing Officer Council, in partnership with NetLine Corporation, insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. Content downloaded from trusted sources on the Internet is essential to pre-sales discovery, qualification, and selection of vendors.

According to a recent study by Adobe Systems, marketers know they must reinvent themselves, but don't know how. 64% of marketers expect their role to change in the next year and 81% in the next 3 years.

According to the first edition of Shareaholic's "Social Referrals That Matter" Report, a look at the average visit duration, pages per visit, and bounce rate for visitors referred to sites from each of the top 8 social media platforms, YouTube drives the most engaged traffic.

According to a new SDL study, Millennials are 56% more likely to discover marketing content on social networks than via search engines or email. The average Millennials check their smartphones 45 times a day.

According to the current IBM C-Suite Study, CMOs are wielding more power in the boardroom, as CEOs increasingly call on them for strategic input. The CMO now comes second only to the CFO in terms of the influence he or she exerts on the CEO.

From the Pew Research Center, and Elon University's Imagining the Internet Center, more than 12,000 consumers yielded 2,551 respondents to answer the open ended question about the role of the Internet in people's lives in 2025, and the impact it will have on social, economic and political processes.

According to a new study from inPowered and conducted by Nielsen, consumers rely on credible, third-party content more than branded content or user reviews when making decisions.

According to Dr. Stuart Pike, Executive Director, Digital Audience Measurement, Nielsen, when it comes to getting your brand messaging across to the typical smartphone user, you've got about 90 minutes of their day to make an impact.

According to a new report from business consulting firm Bain & Co., mobile payment users, on average, spend approximately twice as much through all digital channels than those not using mobile payments.

According to results from the AdReaction Report, Marketing in a Multi-screen World, from Millward Brown, a typical multiscreen user consumes 7 hours of screen media per day during a 5 hour period.