• ODV: The New TV In Five Years Say Marketers
    According to new eMarketer analysis, research released by UBS Investment Bank in April 2015 highlighted a leap in digital video viewership last year, and pointed to a declining traditional TV audience. US digital video viewership rose 32% quarter over quarter in Q1 2015, compared with a decline of 4% for TV viewers.
  • Free Shipping #1 Incentive; Free Returns #2
    Ecommerce accounted for 7.7% of total retail sales (excluding foodservice) in Q4 2014, according to MarketingSherpa, up 14.6% from the previous year; yet 92.3% of retail sales did not happen online.
  • Who, Besides Millennials, Are Marketing Targets
    According to a recent Marketing Charts report, marketers are focusing a lot of energy on Millennials; their lives are deconstructed on many different levels, but stepping back to the big picture, how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted demographic is.
  • Radio More Engaged With Social Media, Especially With Tweets
    Adding social media desks and committing full-time employees, and/or scheduled groups of employees, to maintain a constant social media presence, 42.9% of radio news directors reported doing something new with social media in the past year, compared to 72.4% of TV news directors.
  • One Word Is Worth A Thousand Pictures
    A new study from email marketing agency Alchemy Worx, reported in DMNnews, reveals which email subject line words are more likely to prompt an open, and which ones turn readers off. Dela Quist, founder and CEO, says "... a single word can make a dramatic difference... "
  • Africans Drive Recent Growth of Foreign Born Blacks
    According to a new report from the Pew Research Center, written by Monica Anderson, Research Analyst, a record 3.8 million black immigrants live in the United States today, more than four times the number in 1980, Black immigrants now account for 8.7% of the nation's black population, nearly triple their share in 1980.
  • Schedule A Massage? On-Demand Digital Services Everywhere
    According to MCD Partners' latest research study, consumers are obsessed with on-demand. By Popular Demand found that for some services convenience isn't the number-one reason for use (groceries, taxi/car service and laundry delivery are a given for convenience - especially for city dwellers).
  • A Manual For A Better Target On Your Back
    U.S. internet users are conducting more and more searches that start and finish on different devices. This multidevice behavior makes paid search targeting and accurate performance measurement more difficult, but there are some methods and best practices that marketers can adopt to improve their results.
  • Blogs And Social Not Enough Marketing To B2B Buyers
    According to KoMarketing Associates, in coordination with partners Huff Industrial Marketing and BuyerZone, the 2015 B2B Wed Usability Report, released in April, found that Credibility and Trust are the most important attributes woven throughout the survey responses by B2B buyers.
  • Web Ad Spending Growth Last Year Attributed To Mobile
    Internet advertising revenue report covering Q4 and full-year 2014 indicates that online ad spending grew by 15.6% year-over-year in 2014, from $42.8 billion to almost $49.5 billion.
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