According to a comprehensive study by Borrell Associates with the Radio Advertising Bureau, the radio industry grew its digital ad revenue 11.4% last year to $550.8 million, and is poised to grow even faster this year.
According to a recent eMarketer report, mobile accounted for more than half of digital ad spending in 2015, and marketers continue to see increased value in mobile advertising.
According to estimates from 1010data, reported by Jack Neff for AdAge, retail e-commerce sales grew by 30% over 2014, but In-store sales for most categories remained nearly flat
According to an online audit of senior marketing decision makers, and a report from the CMO Council, 38% of marketers said they would work to drive relevance and boost response rates by acting on a robust, data-driven personalization strategy to optimize the customer experience
According to a global survey of more than 7,000 marketers and ecommerce professionals by Econsultancy/Adobe, the 2016 Digital Trends report shows that the priorities on top of marketers' lists are tied together by their focus on individual personalization (31%), content optimization (29%) and social media engagement (25%).
According to a new study from Nielsen to gain a better understanding of the connected Ecommerce landscape, the online retail ecosystem is fast evolving, and increasingly, shoppers no longer simply go to the nearest store, but grab the nearest digital device.
According to Ascend2 and their Research Partners, Email has become the most prolific marketing channel. Consequently, a successful email list strategy is crucial to the overall performance of marketing.
According to a new industry survey conducted by Selligent/StrongView, marketing budgets will rise in 2016, with 56% of companies increasing and 35% maintaining current levels
According to a new report from Chief Marketer, posted by Irv Shapiro, most businesses have no viable marketing strategy for wearable technology.
Based on an analysis of 2 decades of experience driving sales leads using quality client white papers, Emedia presents a paper on how white papers can best drive the lead generation program. The study finds nine common applications of B2B white papers that have been selected to invigorate effective content planning.