• An Important Cohort Perspective
    According to Michael Dimock, President, Pew Research Center, generations provide the opportunity to look at Americans both by their place in the life cycle, whether a young adult, a middle-aged parent or a retiree, and by their membership in a cohort of individuals who were born at a similar time. Generational cohorts give researchers a tool to analyze changes in views over time, says the report.
  • Unstereotype Your Ads
    The report, which analyzed more than 2,000 films from Cannes Lions, revealed that men were 62% more likely to be shown as smart, and one in three men was shown to have an occupation compared to one in four women.
  • Tomorrow's Opportunity
    As the pace of change accelerates and the challenges facing businesses become more complex, leaders need new strategies, approaches and tools to navigate successfully into the future.
  • Walk Past The Cashier
    Amazon's pilot convenience store directs shoppers through an electronic glass gate activated by the store's app on their smart phones. When you walk out, it charges you and emails you a receipt.
  • Outsmart eCommerce Giants
    From new channels for shopping to industry consolidation, and a string of store closings, the shopping experience has changed substantially from just five years ago, says the report.
  • Americans Binge On Brunch
    Millions of Americans of all ages are blowing their cash in fancy brunch spots. Every age group admits to busting their budget on food and beverages.
  • Mobile Retail Websites Driven By Content; Apps By Convenience
    According to recently released data by Astound Commerce, in the 2017 holiday season mobile commerce revenue totaled $35.9 billion, a 28% growth from last year's mobile commerce total.
  • To Measure Email Programs
    Today's marketers need to create an engaging email program, not only to entice subscribers to read their emails, and hopefully convert, but because a lack of read emails could lead to decreased deliverability.
  • Women Draw The Short Straw
    Though women are more likely to go to college and earn degrees than men, they don't reap as large of a benefit from their education.
  • Touchy, Feely Stores Have The Edge
    Stores are still important for shoppers: 73% of consumers visit stores to touch and feel products, says the report. Stores can still have an edge over ecommerce if done right when it comes to driving consumers to purchase.
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