Measuring your public relations efforts means more than just monitoring your brand. It means using media intelligence to set up metrics, which can include any combination of: mentions, message penetration, sentiments or other attributes, and compare them against your industry, competitors or your own past performance.
B2B marketers and salespeople significantly underestimate the impact of thought leadership on demand generation and sales efforts, compared to actual feedback from B2B buyers, according to new research from Edelman and LinkedIn
The year ahead will be an awakening, says the report, after the reckoning of 2018, a time for fashion companies to look at opportunities and not just at surmounting challenges.
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from the IAB and PwC
AI is making a big impact on how sales teams function. It won't replace your sales manager, writes Suzie Blaszkiewicz, but the use of artificial intelligence in sales can automate some of the menial tasks involved in successfully closing a deal.
Problems integrating platforms can present a serious barrier to omnichannel marketing activities.