• The Measure of Innovation
    Sean Brown speaks about how companies can gain valuable insights into innovation performance from a pair of metrics that have been hiding seemingly in plain sight.
  • Narrative Ads Capture Customers
    Analyzing metrics and results from its holiday campaigns, which included clients such as Michael Kors and Lexus, Glassview identified the most important factors to drive performance and ROI in holiday video ads.
  • Shoppers Value Communication Over Convenience in the Returns Process
    When returning an online purchase, consumers expect proactive communication and transparent policies up front, according to a report published by Narvar. The report," analyzes responses from nearly 1,300 U.S. online shoppers.
  • Online Grocery To Reach $100Bil
    Food and beverage retail is the next big sector that will feel the influence of digital shopping. 23% of U.S. shoppers bought groceriesonline in 2016, an increase of 20% versus just two years prior, and adoption has only accelerated since then.
  • Cars And Homes Getting Most Holiday Ads
    The holiday season is a critical time for advertisers because consumers are expected to spend big this year. According to the National Retail Federation (NRF)holiday retail sales will increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion in 2018.
  • Holiday Retail Breaks Records
    Merchants scramble all year to prepare for the November and December shopping feast. For personalized products from retailer Men's Society, 70% of its annual sales hinge on this holiday period.
  • MarTech Effectiveness in 2018
    The technology available to marketers is changing rapidly. The technological needs of marketers is also changing, becoming critically important to business success. But what trends will have the most impact on marketing technology (martech) effectiveness.
  • Blockchain Market Change From $80 Million To $2.33 Billion By 2033
    ResearchAndMarkets.com has published a report on the state of blockchain usage in the retail market. It is expected to grow from an $80-million market share in 2018 to a $2.33-billion share by 2023.
  • The Emerging "Click and Collect" Model
    Food and beverage retail is the next big sector that will feel the influence of digital shopping. 23% of U.S. shoppers bought groceries online in 2016.
  • B2B Programmatic
    B2B marketers' use of programmatic advertising may be reaching a plateau, but not so their spending on programmatic, says Dun & Bradstreet in its 2019 Data-Driven Marketing & Advertising Outlook
« Previous EntriesNext Entries »