• Is Netflix Stymied?
    Netflix released its Q2 2018 numbers recently, and, according to TDG, writes Joel Espelien, the results are less than inspiring.
  • Facebook and YouTube Dominate Social Use
    The social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives.
  • Facebook Outdoes Dating Apps
    Succeeding in the digital era isn't about becoming the Uber or the Amazon of an industry. Instead, it involves establishing the companies' own digital ambitions, taking a hard look at the necessary traits the enterprise has.
  • Insights Into TV Analytics
    TV networks are turning to analytics startups who turn big data into a clearer picture of who's watching, and what viewers are buying.
  • Fake News OK For Some
    A new survey data, recently released from the boutique PR firm Bospar, turned an eye on the ethics of the PR industry. The survey revealed how many PR professionals are willing to cross ethical boundaries.
  • Boost Social Media Marketing
    83% of B2B marketers use social media networks for traffic/client generation, making it the No. 1 preferred tactic. And, the same research shows that the average B2B organization is present on six social media channels.
  • Video Marketing A Strategy, Not A Tactic
    You made a video, you poured a significant amount of cash into your content, and you're proud of the outcome. It feels good to collect praise from your colleagues on a job well done, but a completed video is just the first leg of the race.
  • Pay TV Subscribers Down In Every Category
    The Leichtman Research Group found that the largest pay-TV providers in the U.S., representing about 95% of the market, lost about 305,000 net video subscribers in 1Q 2018
  • Mr. TV
    Each year, Netflix's subscriber base and revenues grow (an average of 29% and 35% over the past five years), but its content spend grows faster (39%).
  • Look Who Came To Dinner
    In Europe, Chinese giant Alibaba is one to watch, says RSR. Most of "us," says the report, put Alibaba out of their heads, as it was hard to understand what the website stood for, and there was NO evidence of its Chinese roots.
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