83% of respondents say word-of-mouth influences their purchases, and that personal connections matter more than ever when getting a product recommendation. When selecting a new product or service, many consumers look for an indicator that their transaction will be safe and satisfactory,
Fast, reliable internet service has become essential for everything from getting news to finding a job. But 24% of rural adults say access to high-speed internet is a major problem in their local community.
Most people haven't actually purchased anything through platforms like Instagram and Snapchat, according to a study by digital commerce firm Sumo Heavyand.
Of 4,028 global consumers ages 18 and older who had shopped online within the last year, 63% of those polled shop online at least once a month and 23% shop online at least weekly.
If your plans for holiday readiness haven't changed much over the years, you may miss out on opportunities to increase year-over-year sales during the time you need them most.
It's a good time to be a consumer, says Nielsen Podcast. The product landscape is flooded with variety and options, and it seems like the number of channels shoppers can use to access those options are constantly expanding. These challenges alone set the stakes pretty high for brands looking to stand out.
As marketers turn their attention to Gen Z, it pays to know what they're talking about, especially as a new report from Engagement Labs reveals that they have 35% more product conversations daily than adults ages 21 and older
Asked in the United States earlier this year, 80% of Americans said they have confidence that the military will act in the best interests of the public.
Trade disputes have dominated relations between the world's two biggest economies in recent weeks, as Washington and Beijing have slapped tariffs on goods from their respective countries.
Programmatic media buying has become the standard for B2B marketers. 63% of B2B marketers indicated they currently buy or sell advertising programmatically, essentially flat from a year ago.