Though women are more likely to go to college and earn degrees than men, they don't reap as large of a benefit from their education.
Stores are still important for shoppers: 73% of consumers visit stores to touch and feel products, says the report. Stores can still have an edge over ecommerce if done right when it comes to driving consumers to purchase.
CEO of JoTo PR, proposes a contrarian theory: "fake news" has actually benefited the media, consumers and businesses alike. "We've seen an increase in the number of media outlets carrying news to the public, and the amount of content the media is putting out."
There's no evidence for the proposition that social media crowds out face-to-face communication with those who ought to matter most, our close friends and family members.
Almost four-in-10 commercial radio listeners consider themselves to be 'Fashion Forward', or ahead of the game when it comes to what to wear.
After mobile phones had gone mass market, half of U.S. adults told Gallup they had a "cellular phone" and half said they did not. Of those without a cellphone, almost half said they had no intention of ever getting one.
72% of organizations had a clearly defined Customer Success strategy while the remaining 28% said they didn't have one yet.
Operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their subscriptions. Most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 months.
For the fifth consecutive year, US consumers' redemption of digital coupons increased by double digits. In 2017, consumers' digital coupon redemption rose 67%.
Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continuously search of something better.