Sean Brown speaks about how companies can gain valuable insights into innovation performance from a pair of metrics that have been hiding seemingly in plain sight.
Analyzing metrics and results from its holiday campaigns, which included clients such as Michael Kors and Lexus, Glassview identified the most important factors to drive performance and ROI in holiday video ads.
When returning an online purchase, consumers expect proactive communication and transparent policies up front, according to a report published by Narvar. The report," analyzes responses from nearly 1,300 U.S. online shoppers.
Food and beverage retail is the next big sector that will feel the influence of digital shopping. 23% of U.S. shoppers bought groceriesonline in 2016, an increase of 20% versus just two years prior, and adoption has only accelerated since then.
The holiday season is a critical time for advertisers because consumers are expected to spend big this year. According to the National Retail Federation (NRF)holiday retail sales will increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion in 2018.
Merchants scramble all year to prepare for the November and December shopping feast. For personalized products from retailer Men's Society, 70% of its annual sales hinge on this holiday period.
The technology available to marketers is changing rapidly. The technological needs of marketers is also changing, becoming critically important to business success. But what trends will have the most impact on marketing technology (martech) effectiveness.
ResearchAndMarkets.com has published a report on the state of blockchain usage in the retail market. It is expected to grow from an $80-million market share in 2018 to a $2.33-billion share by 2023.
Food and beverage retail is the next big sector that will feel the influence of digital shopping. 23% of U.S. shoppers bought groceries online in 2016.
B2B marketers' use of programmatic advertising may be reaching a plateau, but not so their spending on programmatic, says Dun & Bradstreet in its 2019 Data-Driven Marketing & Advertising Outlook