• Traditional TV And Radio Hold Their Own
    People are spending more time with media than ever before, says MarketingCharts' newly-released 5th annual "US Media Audience Demographics" report, a data-driven resource that can aid marketers in their strategic decision-making. The study sizes up the media landscape.
  • CDP's Under The Microscope
    Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of the previous year. 52% of marketing leaders responsible for data and analytics said data management, data integration and formatting are among their most time-consuming activities.
  • Fight Back
    The cat-and-mouse game between online merchants and fraudsters commenced the instant the first buy buttons appeared in 1994. Then, as now, clever criminals are always finding increasingly sophisticated ways around retailers' latest defenses.
  • The Cloud Saves The Day
    To maximize value from the cloud, retailers need to prioritize workflows that can best benefit from it. The report shares six opportunities for leveraging the cloud as a catalyst for accelerating delivery of business results.
  • Cross Channel Fulfillment
    Grocers, Convenience, & Drug Stores are feeling the pressure In RSR's just-published study on the state of the retail supply chain. "Quantifying labor & shipment costs for cross-channel fulfillment" was rated the top operational challenge by 45% of the non-FMCG retailers, compared to 70% for FMCG'ers, that's only part of the story.
  • IGTV for B2B Marketers
    Instagram now has 1 billion users, one of the most popular social networks in the world. And, Instagram recently announced a new service: IGTV (Instagram TV).
  • Don't Underestimate Email-Based Brand Risks
    Marketing executives less concerned about threats than IT/security colleagues - but have a common interest in email service visibility and deliverability
  • The State of Cloud Adoption
    Cloud computing continues to make enterprise inroads, according to two recent Deloitte studies that shed light on business acceptance of cloud solutions and services. The vast majority of business executives who responded to the 2018 global outsourcing survey, 93%, say their organizations are adopting or considering the cloud.
  • Benchmarking Benefits Crucial to Success
    Measuring your public relations efforts means more than just monitoring your brand. It means using media intelligence to set up metrics, which can include any combination of: mentions, message penetration, sentiments or other attributes, and compare them against your industry, competitors or your own past performance.
  • Think About It
    B2B marketers and salespeople significantly underestimate the impact of thought leadership on demand generation and sales efforts, compared to actual feedback from B2B buyers, according to new research from Edelman and LinkedIn
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