• NEW! In Gatorade Ad, Abby Wambach Wants You To Forget Her
    Gatorade honors Abby Wambach as she retires from the soccer field with a 60-second ad where Wambach asks viewers to forget her. Rather than focusing on herself and her tremendous accomplishments on and off the field, Wambach chooses to look forward and put the spotlight on the next generation of female soccer players. "Forget me. Forget I ever existed. Because the day I am forgotten is the day we will succeed," says Wambach in the ad, seen here and created by TBWA\Chiat\Day LA.
  • NEW! Edeka Launches The Next Christmas Ad To Make You Cry
    Grocery chain Edeka is the latest brand to launch a touching Christmas ad that brings a tear to your eye. The 1:45 ad begins with an adorable grandfather watching his neighbors prepare for the holiday: decorations are up, family is arriving and everyone is happy. Then, the grandfather gets news from his family members that they can't make it home for Christmas. So what does Grandpa do? He fakes his death. Family members receive formal cards in the mail about grandpa's passing. This was a tipoff for me -- no one has a phone nowadays? Everyone is ...
  • Miami Heat Launches New Mobile App
    Random iPhone App of the week:The Miami Heat launched a new mobile app to further engage with fans of the NBA team. The new HEAT App is reactive to multiple scenarios, knowing whether it's a game day vs. non-game day, the location of the user and in-season or off-season. Part of the app is The HEAT Stream, which provides a look at upcoming game information, on-court and off-court player profiles, video content, photo galleries, HEAT news, advanced stats, scores and schedules, polls, contests, trivia and links to The Miami HEAT Store and Arena information. Of ...
  • Investors Group Asks Canadians If They Would Trade Fondest Memory For Money
    Would you trade your fondest memory for money? Investors Group asked Canadians that very question in a 90-second video targeting their readiness for eventual retirement. Each person interviewed shares a lovely family story and are taken aback when asked if they would trade the memory for money. Everyone refuses to do so because you can't put a price tag on memories. "Memories are what matter most. We can help you make more of them," closes the ad, as it highlights Investors Group’s six areas of financial expertise. See the ad here, created by DDB Canada ...
  • xAd 'Stops The Guesswork' In Mobile Ad Campaigns
    It's a lose-lose situation when it comes to mobile ad targeting. On one hand, you don't want ads to know every brand and product that enjoy your loyalty. But you also don't want to be fed ads for items you would never use in your lifetime. Mobile marketing company xAd helps brands target the right consumers at the right time. A 30-second spot running online shows the pitfalls of wrongly targeted ads. "Stop the Guesswork" shows the results of a middle-aged man being targeted with a red bikini ad, a vegan yogi being offered a free ...
  • Ameriprise Financial Helps Retirees Fund Relaxed Lifestyles
    Ameriprise Financial launched two ads under its new platform "Be Brilliant." With the right financial advisor, boomers can travel and take up less stressful activities than their previous day jobs. In "Passions," four people are financially stable enough to quit work and fulfill their actual passions. An accountant becomes a volunteer and an architect becomes a boat builder. See it here. "Inspired" shows retirees traveling the country by motorcycles, scuba diving and learning new hobbies. Watch it here. Both spots close with the statement, "When you have the right financial advisor, life can be ...
  • NEW! Rapping Roadkill Promotes Bosch Windshield Wipers
    Emotional Christmas ads. A functioning bank made of gingerbread. Let's launch!
  • NEW! Miller Lite Creates Ugly Sweater Billboard For Times Square
    Miller Lite takes the ugly sweater phenomenon to a whole new level, creating an unattractive sweater billboard for Times Square. The brand commissioned Brooklyn-based street artist London Kaye to construct the knit billboard on 7th Avenue and 49th Street. The ugly sweater billboard will be up for the month of December and feature the Miller Lite Steinie bottle that launched the brand in 1975. To create the billboard, 300 lbs. of yarn were used, along with 300,000 crochet stitches and 250 hours of precious time. The Miller Lite Steinie bottles are now available throughout this holiday ...
  • NEW! REMA 1000's Christmas Campaign Reunites Estranged Brothers
    "Simple is often better" is not only the tagline for supermarket chain REMA 1000, it also serves as a mantra that brings two estranged brothers together at Christmas. The ad begins with a grandfather attempting to write an apology letter to his estranged brother. His granddaughter shoots every potential apology down, since each comes off as passive-aggressive, long and overthought. The pair drive to the brother's house and the men spend a few seconds just staring at one another. Then the grandfather says two simple words -- "Merry Christmas" -- and his brother invites him into ...
  • NEW! PNC Bank Creates Functioning Bank Made Of Gingerbread
    Since I'm highly motivated by food, this campaign speaks right to me. PNC Bank released its 32nd annual Christmas Price Index on Nov. 30, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol "The 12 Days of Christmas." This year, along with an economy lesson, residents in Philadelphia were treated to a fully functional PNC Gingerbread Branch made from gingerbread. I wouldn't go and cash in all your pennies, but I'm sure you could! The PNC Gingerbread Branch was open to the public from Dec. 4-6 at Penn’s Landing. ...
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