The creative, developed by Fallon, is filmed from water's point of view by showing boiling green beans on a stovetop to show how water isn't solely ingested as a beverage.

New Balance in the UK's "Everybody's Race" campaign includes a pub where the only way to pay for beer is with accumulated running miles.

The "Where Flavor Gets Its Wings" creative showcases Wingstop's 11 flavor offerings.

The 90-second spot is narrated by tennis legend Serena Williams and features NBA coach Becky Hammon and snowboarder Chloe Kim.

Marriott International is using the Oscars telecast on Sunday to unveil the hotel company’s Marriott Bonvoy loyalty program. The new effort merges and rebrands the Marriott Rewards, Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) programs under one umbrella. The creative, developed with Observatory Marketing and Independent Media, highlights various properties, including the JW Marriott Nashville and W Verbier, while guests proclaim "Bonvoy" during activities, like drinking wine or playing golf. The campaign’s tagline: "Rewards Reimagined." The ad will air during a dedicated 60-second commercial pod during Sunday's broadcast, a first for the award show.  “Rewards …

Visible, the prepaid, no-contract mobile service from Verizon is continuing to embrace guerilla advertising strategies to promote its brand, which features a $40/month plan. Beginning March 15, Visible and agency Madwell are overhauling a number of bus stops in the West Hollywood section of Los Angeles with imagery designed to look like stadium bleachers, movie theaters, ski lifts, bathrooms, and campsites. This “Phone Service From Anywhere” concept promotes the app-based service and the pitch that people can even sign up, well, from anywhere.   Earlier, Visible and Madwell introduced the InVisible pop-up activation in New York City and launched the “404 …

Visa and agency Decoded Advertising are launching the second phase of the financial brand's social and digital series "Money is Changing."

Design studio Zoo and ad agency Huge are launching what the two companies call the world's first glow-in-the-dark ramen restaurant.

The U.S. Drug Enforcement Administration (DEA) and the Chicago Crime Commission are partnering with Clear Channel Outdoor (CCO) for an opioid-abuse public awareness campaign. This 12-month campaign will run on up to 15 digital billboards and on 20 Metro in-station digital displays with both informational and provocative messaging to promote the prevalence and dangers of opioid abuse.

Certified Financial Planner Board of Standards introduces what the group calls a category first, featuring a mixed race, same-sex couple.