The campaign, from ad agency Duncan Channon, launches the brand and its ecommerce loyalty program in the U.S. and Canada.

The online advertising campaign centers on images of strong, healthy women who consider the gym as part of their lifestyle.

Goodby Silverstein & Partners (GS&P)’s new creative duo Matt Edwards and Wes Phelan have produced a film for client BMW  that tells the story of Italian racing legend Alex Zanardi who last month who drove a specially-designed BMW in the Rolex 24 At Daytona race. It was Zanardi’s first North American race since losing both of his legs in a horrific crash during a race in Germany in 2001. The film explains how Zanardi found his prosthetic legs inadequate for endurance racing like the Rolex 24 At Daytona and tracks how BMW engineers developed a one-of-a-kind steering wheel that …

Sandwich chain Jimmy John’s is launching a new ad campaign from agency WorkInProgress highlighting a company promise never to authorize third-party companies like Uber Eats and Grubhub to deliver its sandwiches to customers.  The campaign (and the promise) is based on research conducted by Service Management Group and a study commissioned by Jimmy John’s and conducted by the Boston Consulting Group that found that customers have become increasingly dissatisfied with third-party delivery services.  According to the research 35% of customers who have used third-party delivery services say they have experienced a problem with their deliveries. And 76% hold the restaurant at …

Diageo single malt Scotch brand Oban has launched a campaign meant to clear up any confusion about the pronunciation of the brand's name.

Applebee's is reviving the 1961 classic song "Runaround Sue" to promote the chain's Car Side to Go pick-up service.

With stories about NFL players suffering from CTE—the degenerative brain disease caused by repeated blows to the head—in the media a lot these days, Sports equipment maker Riddell is out with a new campaign concerning its efforts to make sports head gear more protective.  The sports equipment maker is taking advantage of the hyper interest in the Super Bowl to announce a new partnership with 3D printing company Carbon that will produce new football helmets claimed to provide enhanced player protection and impact absorption.  The initiative is being promoted in a new campaign that marks Carbon's first-ever marketing effort.  The …

Developed with Goodby Silverstein and Partners, the campaign launches Feb. 4 with two spots and will appear across TV, digital, mobile, and radio.