• Rakuten Campaign Kicks Off North American Debut
    The campaign, from ad agency Duncan Channon, launches the brand and its ecommerce loyalty program in the U.S. and Canada.
  • Boston's Healthworks Fitness Rebrands
    The online advertising campaign centers on images of strong, healthy women who consider the gym as part of their lifestyle.
  • New BMW Film From G&SP
    Goodby Silverstein & Partners (GS&P)’s new creative duo Matt Edwards and Wes Phelan have produced a film for client BMW  that tells the story of Italian racing legend Alex Zanardi who last month who drove a specially-designed BMW in the Rolex 24 At Daytona race. It was Zanardi’s first North American race since losing both of his legs in a horrific crash during a race in Germany in 2001. The film explains how Zanardi found his prosthetic legs inadequate for endurance racing like the Rolex 24 At Daytona and tracks how BMW engineers developed a one-of-a-kind steering wheel that …
  • Jimmy John's Disses Third-Party Deliveries
    Sandwich chain Jimmy John’s is launching a new ad campaign from agency WorkInProgress highlighting a company promise never to authorize third-party companies like Uber Eats and Grubhub to deliver its sandwiches to customers.  The campaign (and the promise) is based on research conducted by Service Management Group and a study commissioned by Jimmy John’s and conducted by the Boston Consulting Group that found that customers have become increasingly dissatisfied with third-party delivery services.  According to the research 35% of customers who have used third-party delivery services say they have experienced a problem with their deliveries. And 76% hold the restaurant at …
  • Oh, It's OH-Bin
    Diageo single malt Scotch brand Oban has launched a campaign meant to clear up any confusion about the pronunciation of the brand's name.
  • Applebee's Runs Around With Sue
    Applebee's is reviving the 1961 classic song "Runaround Sue" to promote the chain's Car Side to Go pick-up service.
  • Riddell-Carbon Campaign Focuses On Enhanced Protective Head Gear
    With stories about NFL players suffering from CTE—the degenerative brain disease caused by repeated blows to the head—in the media a lot these days, Sports equipment maker Riddell is out with a new campaign concerning its efforts to make sports head gear more protective.  The sports equipment maker is taking advantage of the hyper interest in the Super Bowl to announce a new partnership with 3D printing company Carbon that will produce new football helmets claimed to provide enhanced player protection and impact absorption.  The initiative is being promoted in a new campaign that marks Carbon's first-ever marketing effort.  The …
  • Amy Poehler Tapped For Year-Long Xfinity Campaign
    Developed with Goodby Silverstein and Partners, the campaign launches Feb. 4 with two spots and will appear across TV, digital, mobile, and radio.
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