by Larissa Faw on Aug 13, 11:43 AM
Tonya Harding admits past mistakes and notes how the company saw past that in making her a spokesperson.
by Larissa Faw on Aug 12, 11:29 AM
Washington Lottery and agency Wunderman Thompson Seattle are using Twitter messages as inspiration for the client’s ongoing “Department of Imagination” campaign that invites people to submit their lottery-funded fantasies. For this execution based on the statement “If I won, I’d watch the hydro race underwater," the agency's production team worked with Seafair Festival organizers to build an underwater camera to serve as a “submarine” with a 360 Camera to livestream a boat race, underwater, on Facebook. Have a look here
. The event, which aired Aug. 3-4, was promoted ahead of time on via paid social media. The team also …
by Larissa Faw on Aug 11, 12:29 PM
Sun-Maid's new "Imagine That" campaign targets moms with messages about the brand's expanded portfolio of Sour Raisin Snacks.
by Larissa Faw on Aug 8, 9:38 AM
Although most users typically use Angel Soft in traditional ways, Georgia-Pacific and agency Deutsch are expanding the brand's on-going "Be Soft. Be Strong" campaign to highlight additional ways people use toilet paper in everyday moments. Three spots — Morning Routine, So Sorry, and Pedicure — alternatively feature people using Angel Soft to wipe toothpaste from a mouth, clean up a pedicure goof and apologize to a daughter for missing a youth sports game. The creative also recognizes diversity and inclusion with its casting decisions, including a bi-racial daughter and father as well as a daughter with Down …
by Larissa Faw on Aug 6, 9:22 AM
Just in time for National Psychic Week (which started Aug. 4) psychic network Keen.com is launching its first multi-platform campaign. The creative, developed with Keen's in-house team, highlights some of the company's top psychic advisors and encourages people to develop their own psychic awareness and intuitiveness. The media strategy, coordinated with agency W Promote, is designed to reach Millennial women through email marketing, app integration, and social media contests/giveaways. There’s also a content collaboration with wellness platform Elephant Journal. Each day will focus on a theme, such as tarot card reading and mediums. Influencer Nazanin Mandi Pimental will leverage her …
by Larissa Faw on Aug 5, 12:19 PM
General Mills is using several personalities from Bravo's Real Housewives franchise to support Fiber One. The "Work Done" creative, developed with Joan, Mindshare and Ketchum, features Melissa Gorga, Porsha Williams, Sonja Morgan, Dorinda Medley and Tamra Judge alluding to their various plastic surgeries with comparisons to Fiber One's complete brand makeover, including packaging, recipe and flavors. Sample the work here
. The campaign includes an upcoming music video and long-form content to boost the awareness for the campaign.
by Larissa Faw on Aug 2, 9:40 AM
Young & Laramore is out with a new pro bono project that encourages Indiana residents sign up for organ donations.
by Larissa Faw on Aug 1, 10:33 AM
The creative shows two colleagues playfully arguing over the importance of performance and value in the cloud.
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