by on Jun 1, 12:00 AM
Down Under is Over
International advertising is frequently reported, but here’s a continent rarely heard from. The Commercial Economic Advisory Service of Australia published data recently that show advertising in Australia increased 9.7% last year. Some of the media numbers are:
- Television advertising expenditure rose last year 11.9% to $2.7billion
- Outdoor advertising showed the biggest growth with the inclusion of overseas players, increasing 43% to $444.38 million
- Movie advertising grew nearly 18% to $69.29 million in 2000
- Newspaper advertising rose 9.2% to $3.3 billion
- Classified directories remained steady, climbing 0.35% …
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