A recent study by the Cable & Telecommunications Association for Marketing, reports that over half of Americans use streaming media. 23 percent of users were willing to pay for music online, while 20 percent were either very likely, or somewhat likely, to pay for live sports events.
The results of a Harris Interactive telephone survey of a nationwide sample of adults online from home, office, school, library or some other location, conducted in March, indicate that 110 million "cyberchondriacs" search the Web for health care information three times a month.
Of 200 U.S. media buyers that were surveyed, 64 percent favored the double opt-in method for gaining permission (to recerive email); 31 percent preferred the single opt-in e-mail marketing process; and 4 percent selected opt-out or pre-check data collection.
In 2001 the country's daily newspapers finally embraced the Internet, says a new survey released by The Media Audit. In the 85 metro markets surveyed in 2001, 28 daily newspaper web sites attracted more than 20 percent of the adults in their immediate market "during the past month". Only seven newspaper web sites attracted 20 percent or more the previous year.
New statistics reveal that the Hispanic community has emerged as one of the fastest growing segments of the Internet population. From Q1 2001 to Q1 2002, the U.S. Hispanic Internet population grew by 19%, a rate more than three times that of the non-Hispanic online population.
Blue chip, established traditional advertisers made up the top 10 growth leaders in the number of unique online ads created, as the number of unique ads jumped 33% . "Two years after the dot.com bubble burst in mid-2000, blue-chip companies' adoption of the online medium appears to be accelerating," said Charles Buchwalter, vice president of NetRatings media research.
"The Truth About Brand Loyalty & The 45+ Market" survey from AARP defies the myths that brand loyalty always increases with age, and that people over 45 only change brands for lower prices.
Jupiter analysts forecast that online advertising spending in the US will grow from $6.2 billion in 2002 to $15.9 billion in 2007, representing a compound annual growth rate of 21 percent over the next five years. Ultimately, online advertising will account for seven percent of the off-line ad market spending in the US in the same period.
Dispersing an ad campaign of four million impressions from one site to four sites will increase the number of visitors reached by 36 percent to 67 percent, says a new report by Media Metrix to be presented to advertising planning leaders in interactive media at the iMedia Summit May 13-16.
Reaching travelers or travelling planners on the Internet is focused in these latest numbers from Nielsen//NetRatings, Audience Measurement Data for the week ending April 21, 2002.