Emarketer reports that the Kelsey Group projects that digital directories' share of the North American Yellow Page market should jump from a mere 2.4% last year to 24% in 2008. The report notes that digital directories are not synonymous with online Yellow Pages, as digital directories include online Yellow Pages, but also encompass mobile yellow page directories, CD-ROM and local search functionality that replicates yellow page search.
Total magazine advertising revenue for the month of June increased 8.5% compared to June of last year according to Publishers Information Bureau (PIB). Ad pages for June were down 3.2% from last year. Year-to-date, advertising revenue closed up 9.9%, and ad pages were up 1.8% from last year.
The Consumer Confidence Survey conducted for The Conference Board by NFO WorldGroup, declined in July. The Index now stands at 76.6 (1985=100), down from 83.5 in June. The Expectations Index fell to 86.4 from 96.4. The Present Situation Index declined to 61.9 from 64.2.
According to a just-released survey conducted for The New York Times Job Market, nearly half (49%) of job seekers surveyed in the metropolitan New York area say they have changed their methods of pursuing employment to include more creative tactics. The most popular creative job search tactic being used by job seekers is cold calling prospective employers (72%).
Cable has 67% to 105% more users than DSL in the US, according to two recent surveys. Overall, broadband grew by .83% in June, with 36.7% of wired US users enjoying a high-speed connection, he reports
Humphrey Taylor, chairman of The Harris Poll, in a recent release, reports Sony tops the list in the annual Harris Poll of "best brands" for the fourth consecutive year. Kraft moves up from fourth to second place this year while Dell slips down from second to third place. General Motors jumps from tenth to fourth place and Microsoft moves up to the fifth slot.
On an average day, about 72 million American adults go online. Here are some of the kinds of things they do on a typical day:
According to the latest findings from Jupiter Research, presented at the Jupiter/ClickZ Advertising Forum in New York City, explosive growth in paid search, increasing almost 50% to $1.6 billion in 2003, will power a modest recovery in online advertising. Jupiter Research released the industry's first independent paid search projections as part of its online advertising forecast that show online display ad sales continuing to shrink 6%, to just over $3 billion. Overall, online advertising will grow 10% this year, to $6.3 billion.