• Why Do Consumers Opt-in and Opt-out of Email Marketing?
    A recent summary report by eMarketer shows that sweepstakes are a primary motivating factor in getting consumers to sign up for email marketing campaigns. The Quris survey of 1,691 US e-mail users from a panel of 2.4 million who have agreed to respond to occasional e-mail surveys, found that too much is not qood and existing customers are prime prospects.
  • Multicultural Marketing a Must
    The Selig Center's estimates and projections of buying power for 1990-2008 show that minorities-African Americans, Asians, Native Americans, and Hispanics-together wield formidable economic clout. in 2008, the combined buying power of African Americans, Asians, and Native Americans will be more than triple its 1990 level of $456 billion, and will exceed $1.5 trillion, a gain of $1.1 trillion or 231 percent. In 2008, African Americans will account for 61 percent of combined spending, or $921 billion. Over this eighteen-year period, the percentage gains in minority buying power vary considerably by race, from a gain of 345 percent for Asians to ...
  • Sell Newspapers to Kids on Their Cell Phones
    Nokia Executive Vice President Anssi Vanjoki speaking to a World Association of Newspapers conference in Helsinki, Finland, reported that adults use mobile telephones to make their lives easier. Kids just want to have fun. "Older people use mobile phones for efficiency. Have you ever heard a young person talk about efficiency? It's not their concept," said Mr Vanjoki. "For young people, it is more about excitement and fun. They develop incredible uses for these devices. They play with them." And he says that has very serious implications for media businesses.
  • Cars and Vacations Part of Confident Spending Outlook
    BIGresearch's monthly Consumer Intentions and Actions Survey, featuring detailed information on how consumers spend and intend to spend money, reports that 39.8% of consumers polled are "confident or very confident" about a strong economy during the next six months. This is an attitude up from September and 14 points higher than October last year.
  • Increase in Number of 'Multi-channel Hyper-shoppers' Found by New Survey
    According to new data from the 2003 American Interactive Consumer Survey conducted by The Dieringer Research Group, the Internet continues to show multiple signs of maturing into an essential product information and shopping channel, based on 2,000 telephone interviews with consumers completed in May.
  • Weekly Electronics, Education & Career Site Activity
    For the last week in September it's electronics over education and career by ten to one!
  • Localized Interactive Marketing A Fast Growing Opportunity
    According to a recent comScore analysis, online directory and newspaper preferences differ greatly by local markets. Based upon the comScore Media Metrix Local Market Reporting system, there is significant variation in activity at directory search sites. In many cases, this variation corresponded to relationships that specific yellow pages directories have with consumers through local telephone companies. For example, Internet users in Austin, Houston and Green Bay are disproportionately likely to visit SmartPages.com, which is owned by SBC, a major provider of local telephone services in those markets.
  • Children's Bedrooms Are Media Havens
    According to a just-released Knowledge Networks/SRI study, part of the ongoing service "The Home Technology Monitor," 61% of children now have a television set in their bedrooms, 17% have their own PC - and own-room access to such media technologies is linked to substantial changes in how kids use media.
  • Third Quarter Online Retail Sales Projected Up 24% this Year
    BizRate.com reports that $12.43 billion was generated in online retail sales in the US in the third quarter of this year.
  • Home PC owners are using their older PCs longer
    According to the latest large-scale national survey, Technology User Profile 2003 Annual Edition by MetaFacts, the average age of both home and workplace personal computers is growing, while the self-employed are replacing their personal computers faster than one year ago
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