America Online and Digital Marketing Services recently surveyed kids between the ages of seven and twelve in the US to find that 46% go online four times during the week. Furthermore, the survey determined that 20% go online every day. As for the major US markets where most kids are using the Net most, AOL found that the Tampa/St. Petersburg area has the highest percentage of kids going online between five and seven days per week.

According to the latest Pew Internet and American Life Project reports, spam is beginning to undermine the integrity of email and degrade life online. The report goes on to conclude that "The huge increase in email spam in recent years is beginning to take its toll on the online world.

According to the release of recent reports by Nielsen//NetRatings@Plan Fall 2003, married surfers took the lead in e-commerce activities. According to the data, 10 percent more married surfers made an online purchase than was expected as compared to the average. More than 52 percent of married surfers made an online purchase during the period as compared to 47 percent of singles making an online purchase.

According to the latest release from Arbitron Internet Broadcast Ratings, three classical stations were ranked within the top 50 in the for the week of October 13. WQXR ranked number seven with 222,890 hours of Total Time Spent Listening (TTSL). AOL Classical 101 ranked number 33 with 75,405 hours of TTSL, and KING-FM ranked number 35 with 73,863 hours of TTSL.

Personal finance takes precedence over health and defense in early October data from Nielsen//NetRatings. And, Windows outdid Disney for entertainment.

Nielsen//NetRatings released a report that shows that in September, more than 27 million Internet kids between the ages of 2-17 logged online from home in September 2003... one out of five Web surfers. LIke the offline world, the 2-17 and 12-17 age demographics have markedly different online tastes.

A recent Yankee Group press release identifies a subject worth looking into if skipping commercials is a future concern. Their report, "Death of the 30-Second Commercial," notes that Penetration of PVRs (personal video recorder) remains low, with less than 2 percent of U.S. homes owning one, but the growth rate is rising. The report evaluates the threat of PVRs, analyzes the prospects for television advertising, and appraises potential solutions for programmers and advertisers.

The Simultaneous Media Usage Survey (SIMM), recently released by BIGresearch, showed that, of those who say they go online while watching television, 94 percent regularly or occasionally tune out mentally when a commercial comes on. Similarly, 95 percent of those who read the newspaper while watching television mentally tune out commercials. The solution for those trying to reach consumers, says BIG, is to plan for that disruption.

The Selig Center's estimates and projections of buying power for 1990-2008 show that minorities-African Americans, Asians, Native Americans, and Hispanics-together wield formidable economic clout. in 2008, the combined buying power of African Americans, Asians, and Native Americans will be more than triple its 1990 level of $456 billion, and will exceed $1.5 trillion, a gain of $1.1 trillion or 231 percent. In 2008, African Americans will account for 61 percent of combined spending, or $921 billion. Over this eighteen-year period, the percentage gains in minority buying power vary considerably by race, from a gain of 345 percent for Asians to …

A recent summary report by eMarketer shows that sweepstakes are a primary motivating factor in getting consumers to sign up for email marketing campaigns. The Quris survey of 1,691 US e-mail users from a panel of 2.4 million who have agreed to respond to occasional e-mail surveys, found that too much is not qood and existing customers are prime prospects.