On an average day, about 72 million American adults go online. Here are some of the kinds of things they do on a typical day:

Humphrey Taylor, chairman of The Harris Poll, in a recent release, reports Sony tops the list in the annual Harris Poll of "best brands" for the fourth consecutive year. Kraft moves up from fourth to second place this year while Dell slips down from second to third place. General Motors jumps from tenth to fourth place and Microsoft moves up to the fifth slot.

According to eMarketer, a report from Knowledge Networks indicates that while online banking accounts are popular among Baby Boomers of varying income levels -- 16% of those making less than $35,000, 24% of those making between $35,000 and $75,000 and 30% of those making more than $75,000 report having them.

Two-thirds of Americans say they are ready to sign up for the newly established "Do not call" registry - a single, national registry which will exempt households from many types of telemarketing calls. Interestingly, households that say they are most likely to sign up are older and higher-income Americans as well as those that are married.

A new telephone survey of 2,000 consumers and approximately 50 cable operators in US urban markets by Surveys Unlimited division of Horowitz Associates, indicates that cable TV penetration in urban markets is currently at 68%, with digital cable penetration rising from 34% in 2002 to 38% among cable subscribers interviewed for the study.

The Online Publishers Association recently announced that the results of the second phase of its audience affinity study, conducted by comScore Networks, found that site affinity (the bond between a visitor and the site) is a greater driver of key brand metrics than frequency of ad exposure. In addition, the study concluded that in most cases, a high frequency of exposure against a high affinity visitor was the best combination for advertising effectiveness.

eMarketer reports that, according to Advertising.com, online ads for telecommunications companies yield relatively low click-through and conversion rates -- with index ratings of eight and 19, respectively. They rate finance companies' click-through rates (CTRs) with an index score of 78, while media companies achieve a score of 94.

According to new report by The Pew Internet & American Life Project on gaming technology and entertainment among college students, computer, video and online games are woven into the fabric of everyday life for college students. And, they are more a part of college students' social lives than many would suspect.

AOL's communication tools continue to hold the top spots in the Telecom and Internet category, while MapQuest has the largest unique audience among Travel sites.

Geoffrey Ramsey, CEO and co-founder of eMarketer, in a recent release writes, "chances are, whether you're involved in media, marketing, sales, research or all four disciplines, you probably rely on market research data to help you make strategic decisions. Or just as likely, you rely on this data to prove your case to someone else -- whether that be a client, prospect, your boss or your boss's boss. No matter what your use of research information, the integrity of the data itself is of vital importance."