Right on the heels of a recent Brief indicating that local news holds Online newspaper readers, JupiterResearch reports that advertising will pursue the classifieds. Jupiter announced that U.S. spending for online local advertising will grow 26% to $3.2 billion in 2005, and then 11% compounded annually, to $5.3 billion in 2010. The report, "U.S. Local Online Advertising Forecast, 2005 to 2010," points out that classifieds will continue to comprise almost 70% of that total throughout the forecast period.
A deeper look behind the Online Personals destinations including demographics, advertisers, ad types and sizes
Telephia recently reported that Internet-based telephone service (or Internet telephony) is replacing traditional landline phone service among those who have chosen VoIP, a technology that allows consumers to place telephone calls over the Internet. Fifty-three percent of high-tech households subscribing to Internet telephony have completely replaced and disconnected their landline phones.
On a year-to-date basis, total combined spot and non-spot sales figures rose 1% for the first eight months of 2005 compared to the first eight months of 2004. Local sales figures for January through August of this year also grew 1% over those same months from a year ago.
Hoy, a leading Spanish-language newspaper, recently released the multi-market Hoy Media Consumption Study, conducted with TNS Market Development. The study shows Spanish remains the preferred language across media for obtaining news information. Almost 70% of Hispanics read Spanish-language newspapers frequently or occasionally, claims the report.
The NRF 2005 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, found that consumers are expected to spend $3.29 billion on Halloween this year, up 5.4 percent from $3.12 billion in 2004. Much of the increase in spending is expected to come from young adults.
A deeper look at Health, Fitness & Nutrition Sites including advertisers and ad types.
The impending release of the Interland Summer 2005 Business Barometer, a measure of small business online activity, shows how the leaders of U.S. small- and medium-sized businesses feel on issues important to them. The nationwide survey of 780 small-business leaders of organizations with 500 or fewer employees found that seventy-two percent of the respondents have a business Web site, with Industry declared as 33% business services, 20% personal services, 19% retail, 17% non-profit and 11% manufacturing.
According to a recent report from In-Stat, mobile music service, either in the form of downloadable music files or broadcast digital radio, have greater interest among US mobile customers than gaming, an application that is now providing some of the greatest mobile data revenue. However, until key issues such as pricing, revenue sharing and Digital Rights Management (DRM) can be worked out in the ecosystem, widespread uptake of music applications may be on hold.
Ipsos Public Affairs recently conducted a survey of American adults that revealed about four in ten are concerned about their overall health and eating healthy meals regularly . In the past six months, the biggest changes in respondent eating habits included 11% eating more healthfully or watching their eating habits, 10% eating more vegetables, and 9% eating more fruits.