• Pre-Teen Boys Are Online Gamers; Girls Listen to Music
    A first-ever survey of American children ages 6-11, highlighting their magazine readership, multimedia and product usage, lifestyles, thoughts and feelings, by Mediamark Research, found that nearly 60% of respondents watch TV commercials when they come on. In addition, gaming is the top online activity, CD players outnumber MP3 players for music listening, and 70% want to make a lot of money when they are older.
  • Two Thirds of Online Shoppers Still Fear Misuse of Personal Information
    The recently released 2005 Holiday Shopping/Online Trust Survey, by TRUSTe and TNS, revealed that while 78 percent of American Internet users plan to conduct some shopping online this year, 69 percent of those shoppers will limit their online purchasing because of fears associated with misuse of personal information. And, the consumers surveyed indicated that concerns about privacy issues will deter more than 40 percent of consumers from shopping at smaller online retailers.
  • Online Radio Reaches Over Two Million In Morning Drive Time
    According to Arbitron and comScore Media Metrix, 2,042,100 different people age 12 and older tune in to the measured online radio networks during morning drive, Monday-Friday 6AM - 10AM.
  • Critical Mass Podcasting Expected by 2010
    According to a recent release by Bridge Ratings for user growth in the podcast universe, based on interviews with radio listeners in ten national markets, 4.8 million persons (up from 820,000 podcast users in 2004) have at some time during 2005 downloaded a podcast from either a radio station or other source. The study estimates that iTunes was referenced as the most often accessed portal for podcast downloads.
  • Cash and Check Cards Top Gift Payments This Year
    According to the NRF 2005 Holiday Consumer Intentions and Actions Survey, cash has replaced credit cards as the second most-popular payment method, as 28.5 percent of shoppers plan to primarily use cash during the winter holidays, up from 25.9 percent last year. NRF continues to project that holiday sales will increase 5.0 percent this year to $435.3 billion.
  • Internet Video Now a Mass Audience for Advertisers
    David Hallerman, Senior Analyst at eMarketer and author of the new Online Video Advertising report, says "More than any other advertising format, Internet video has the potential to blend hot marketing elements together- branded entertainment, paid search, viral marketing, consumer generated media, behavioral targeting, website brand marketing and online gaming."
  • Web Sites Prepared Holiday Shoppers
    According to Nielsen//NetRatings, the Holiday eShopping Index saw a 29 percent increase from home on the day after Thanksgiving, garnering a unique audience of 17.2 million across more than 100 representative online retailers compared with 13.3 million on the same day last year. The Web has become a vital component in many Americans' holiday shopping preparations, concludes the report.
  • Automotive on the Internet Plus Demographics, Advertisers and Ad Types
    A deeper drill down into automotive Internet destinations, demographics, advertisers, ad sizes and types
  • An Overlooked Marketing Channel for Small Business Advertisers
    A recent white paper by Joe Laratro, MoreVisibility.com, effectively describes Local Search, its place in the local advertising milieu, and its importance to service businesses in the community. This type of search has the potential for a better user experience with reviews and other interactive content about local needs.
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