A deeper look at Online destinations, demographics, advertisers, ad types and delivery

comScore Networks announced the first-quarter results of "The Players" study, finding that game sites reach almost 50% of the Internet universe, representing 76.9 million consumers in April 2006, up from 71.6 million in April 2005. Gamers are also avid Web users, spending more than twice as many hours online per month versus the norm (53 hours per month versus 24 hours for the average Internet user).