A recently published study by Harris Interactive, a report on the importance of Business Media among executives in companies with $5 million or more in annual sales, found that B2B media are held in high regard among executives with a strong majority who consider B2B magazines and websites to be more informative and reliable than general media sources.
From their recent syndicated study of 450 target items, The Media Audit reports on a unique finding that shows the cell phone to be a more reliable device with which to conduct Panel Surveys on radio listening than a "pager-like" device commonly used. The MediaAudit/Ipsos research found that adults are 3.5 times more likely to agree to participate in a panel study using a cell phone (66%) versus 18% who would agree to carry a pager.
Scarborough Research reports on an often overlooked consumer group that has unique targeting value for marketers. A recent study and analysis of Mass Transit Users and Power Pedestrians, people who do a significant amount of walking in towns and cities, says that they account for about 22 percent of consumers in the 75 local markets measured by Scarborough.
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