A deeper look at the audience, advertisers and ad types in Online family resources during the 2nd week of August
According to the latest BIGresearch's latest Simultaneous Media Survey, 70% of web users say they watch TV occasionally to regularly while they surf. Of newspaper readers, nearly 65% say they watch TV occasionally to regularly while they read, and 51% of radio listeners occasionally to regularly read the newspaper while listening.
According to the Harte-Hanks Postfuture Index of comparative e-mail metrics for January-June 2006 among 13 industry categories, restaurants enjoyed the best open rates at 167.7% (open rates exceeding 100% occur by way of pass-alongs, and reopened e-mail) as well as the best click-through rates at 57.5%. Retail had the lowest open rate (35.3%), while the automotive sector had the lowest click-through rate (5.7%).
The Direct Marketing Association's Quarterly Business Review reported a 12th consecutive quarter of positive growth over Q2 2005 across its membership in the direct marketing industry. The compiled composite of actual revenue and profitability of three online surveys of direct-marketing companies, agencies and suppliers is indexed, with a score of 50 representing no change in performance and a score over 50 representing growth
According to Telephia's Customer Value Metrics (CVM) service, measuring 30,000 mobile phone users, the average monthly cell phone bill for business users is nearly $80, as compared to about $65 for personal users. Business users average 949 minutes on their phones, 23 percent higher than the average for personal users.
According to the J.D. Power and Associates 2006 Online Media Study, targeting upscale new-vehicle buyers at travel, special interest and finance Web sites is considerably more effective for brand marketing than placing advertising on most automotive shopping sites.
Twenty-five of the 90 alternative weeklies surveyed by The Media Audit have collectively added more than two million readers via their websites, says a recent MediaAudit release. Bob Jordan, president of International Demographics, said "These are not gross website visitor numbers, they represent the net gain from the websites." According to Jordan the alternative weeklies didn't immediately embrace websites "but most eventually became aggressive and achieved some very impressive gains."
Based on a telephone survey of 752 US consumers in the Spring of 2006, In-Stat reported that 10 percent, or more, of communications service users, whether it be home phone, wireless phone, Voice over IP (VoIP) or Internet plan to switch providers in the next 12 months. The majority of respondents, however, indicate that they are satisfied with their communications service.
According to a new survey by VoiceQuilt, Trends in Gift Giving, 47 percent of all U.S. women buy gifts for 10 or more occasions throughout the year, 25 percent say they gave gifts for 15 or more events, and nineteen percent say they gave gifts for 20 or more occasions in the last 12 months.
A deeper drilldown on Online career and educational sites to explore visitor demographics, advertisers and advertising technologies used.