According to Telephia, researcher to communications and new media markets, the mobile TV audience grew 45 percent to 3.7 million subscribers in Q2 2006. The third screen allows consumers to get news and information while on the go, with news, weather and sports channels topping the list as the most watched mobile TV content. Total quarterly mobile TV revenues increased to $86 million last quarter, an increase of 67 percent since Q1.

A recent analysis, by comScore World Metrix, of UK Internet users' activity at user-generated content sites (UGC) showed significant traffic growth. Wikipedia was up 253 percent versus year ago, MySpace.com, up 467 percent, and Piczo.com, up 393 percent.

According to the PQ Media Global Product Placement Forecast 2006, global paid product placement spending surged 42.2% to $2.21 billion in 2005 with double-digit growth expected to continue in 2006 and beyond. Product placement spending in TV, film and other media is expected to climb another 38.8% to $3.07 billion in 2006, driven by the continued shift toward a paid placement structure from a barter and added-value model.

According to a telephone poll by the AP and AOL, 71% of U.S. Internet users who watch online video prefer to watch and download videos for free, sponsored by pre-roll advertising, while only 23% said they would prefer to pay for ad-free content.

A deeper look at the audience, advertisers and ad types in Online family resources during the 2nd week of August

According to the latest BIGresearch's latest Simultaneous Media Survey, 70% of web users say they watch TV occasionally to regularly while they surf. Of newspaper readers, nearly 65% say they watch TV occasionally to regularly while they read, and 51% of radio listeners occasionally to regularly read the newspaper while listening.

According to the Harte-Hanks Postfuture Index of comparative e-mail metrics for January-June 2006 among 13 industry categories, restaurants enjoyed the best open rates at 167.7% (open rates exceeding 100% occur by way of pass-alongs, and reopened e-mail) as well as the best click-through rates at 57.5%. Retail had the lowest open rate (35.3%), while the automotive sector had the lowest click-through rate (5.7%).

The Direct Marketing Association's Quarterly Business Review reported a 12th consecutive quarter of positive growth over Q2 2005 across its membership in the direct marketing industry. The compiled composite of actual revenue and profitability of three online surveys of direct-marketing companies, agencies and suppliers is indexed, with a score of 50 representing no change in performance and a score over 50 representing growth

According to Telephia's Customer Value Metrics (CVM) service, measuring 30,000 mobile phone users, the average monthly cell phone bill for business users is nearly $80, as compared to about $65 for personal users. Business users average 949 minutes on their phones, 23 percent higher than the average for personal users.

According to the J.D. Power and Associates 2006 Online Media Study, targeting upscale new-vehicle buyers at travel, special interest and finance Web sites is considerably more effective for brand marketing than placing advertising on most automotive shopping sites.